Hi! My name is Erin and I’m the founder of Arena Strength (that’s me on the left!)

We’re a 100% women-owned and run business.

Our mission is to EMPOWER women in their strength training by creating INCREDIBLE products.


In 2015, I injured my lower back which began a year-long rehabilitation process using rubber resistance bands. I HATED how rubber resistance bands would always BREAK and ROLL. This began my obsession with both glute strengthening (aka booty building) and also my quest to design the best resistance bands on the market.

This led to our Arena Strength Fabric Bands. We have THOUSANDS of happy customers who will never go back to rubber resistance bands.

We want to support and encourage all women in their strength training.

Where does the name “Arena Strength” come from?

Our team loves this quote by Theodore Roosevelt.

THE MAN IN THE ARENA (we assume he means men and women!)

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Arena Strength is a symbol to encourage women to always be in life’s arena, whether that means showing strength in your fitness or in your personal life. We hope you always chase your dreams.

Thank you for supporting a women-run business.

Please do follow us on Instagram @arenastrength_ and send us a message anytime [email protected]